NIPSEA Group CEO: Investing in China to Ride the Next Wave of Growth into the Future

The 7th China International Import Expo (CIIE) launched from November 5 to 10. This year marks Nippon Paint’s debut at the CIIE, showcasing their innovative products and solutions designed for urban development and smart transportation. In an exclusive interview with China Daily, Mr. Wee Siew Kim, the CEO of NIPSEA Group, emphasized the company’s unwavering confidence and long-term commitment to the Chinese market, and its dedication to driving innovation in the coating industry.

 Mr. Wee also highlighted how NIPSEA Group’s overseas Chinese roots and its values of “Openness” and “Courage” have shaped the group today. He added, “The spirit of ‘Openness’ encourages us to embrace new ideas and adapt to the unique characteristics of each market, while ‘Courage’ inspires bold decisions and constant innovation. An inherent understanding of the Chinese market, coupled with a global perspective, has been instrumental in Nippon Paint’s success.”

“The company is confident in the Chinese market and continues to invest in China. As new quality productive forces gain momentum, we believe that our investments will ride this new wave of growth into the future,” said Mr. Wee.

Currently, Nippon Paint operates 74 factories and 10 R&D centers in China. Furthermore, the Nippon Paint China Automotive Paint Ecological Industrial Park in TEDA Nangang Industrial Zone, Tianjin Binhai New Area, will start production early next year.

“China remains one of the most dynamic markets in the world,” Mr. Wee stated, “and we consistently see immense market opportunities and growth potential.”