An Interview of Xinyuanzhai (Tianjin) Beverage Co., Ltd.
—— A Time-Honored Plum Juice Producer

Founded in 1740 in the Qing Dynasty, Xinyuanzhai is a Chinese time-honored brand. Upholding a philosophy of heritage and innovation, the company focuses on the plum juice while diversifying a plum product line, aiming to establish a popular national brand of rich cultural essence and healthy attributes .

In 2019, Xinyuanzhai established its national production headquarters in TEDA, creating an Industry 4.0 smart factory. Equipped with fully automated production lines and end-to-end management systems, this facility has become a leading production base for the plum juice category in China.