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KMULLER’s Industrial Base for Global Customization Center Begins Production in TEDA

09-30-2024

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Recently, KMULLER’s project of Industrial Base for Global Customization Center commenced production in TEDA. As a key platform supporting the British luxury car customization brand KMULLER’s expansion into China, this project will inject new momentum into the development of TEDA’s automotive industry.

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KMULLER is the largest high-end customization automobile manufacturer in the UK and a highly representative brand in the global luxury customization industry. It created bespoke vehicles for the British royal family and prime ministers. In 2024, as part of its global brand strategy, the company decided to establish the KMULLER Global Customization Center Industrial Base in TEDA.

This base focuses on providing high-quality full vehicle customization solutions for business elites, with a total investment of RMB 200 million. It covers an area of 15,000 square meters and has an annual production capacity of 1,000 to 2,000 vehicles. Currently, the first phase covering 6,500 square meters is already in use. The production line adopts the most advanced technologies and equipment to ensure that each custom business vehicle meets the highest quality standards.

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