PPG Opens Auto Coatings Color Innovation Studio in TEDA

Recently, PPG announced the opening of Automotive Coatings Color Innovation Studio at the PPG Global Coatings Innovation Center in TEDA. It is dedicated to providing comprehensive color innovation solutions for automotive enterprises. The launch of this studio is not only an important strategic move by PPG in the Chinese market but also a milestone in its in-depth layout in the field of new energy vehicles.

Equipped with global-leading facilities and technical platforms, the studio supports color innovation for automotive exterior and interior parts, decorative accessories, and wheel hubs. While relying on PPG’s global color database and making use of physical samples, visualization technology, and digital tools, it can provide customers with immersive color experiences. Currently, the laboratory has over 4,000 color design samples and plans to add 500 new global automotive colors each year.

PPG is a global leader of paints, coatings, and specialty materials. The company established the largest global paint production base and two world-class R&D centers in TEDA, namely the PPG Global Coatings Innovation Center and BPAC. Through deep cooperation with renowned NEV brands, PPG continuously optimizes its local production and services, providing strong support for China’s global strategy for NEVs. “PPG highly values the vitality and sustainability of China’s market development and is very confident about China. The establishment of the studio is a significant manifestation of the company’s ‘In China, for China’ strategy,” said Cathy Yan, General Manager of PPG Asia-Pacific Region. PPG will continue to empower the development of the Chinese automotive market through color innovation and help Chinese brands enhance their global market competitiveness.