Immersive and Interactive Cultural Consumption Emerges as a New Trend

A report from chinadaily on July. 22nd, 2025:

Against the backdrop of the deep integration of the digital and real economies, the convergence of culture and technology has become a driving force for innovation.

Amid that, immersive and interactive cultural consumption is emerging as a new trend, while the “culture plus technology” model represents a systemic restructuring of the factors of production, with the key lying in building a two-way cycle in which technology empowers culture and culture, in turn, feeds back into technology.

Technology can revitalize existing cultural resources, and iterative innovation can spawn new business forms, opening up new tracks for the high-quality development of culture, according to experts.

Advanced technologies such as digital media are being widely applied across cultural sectors, while the large-scale development of the industry also provides effective testing grounds for such technologies, they said.

The effective integration of culture and technology will further enhance the aesthetic appeal of Chinese stories and strengthen the reach and influence of Chinese civilization, experts said.

As culture and technology increasingly converge, the two are reinforcing and empowering each other, driving the high-quality development of the cultural industry, according to Zhong Jun, director of the Hunan Academy of Social Sciences.