FAW Toyota Motor Sales Company Starts Operation in TEDA

On June 28, FAW Toyota Motor Sales Co., Ltd. (abbreviated as the sales company) kicked off operation in TEDA. This marks a significant strategic move for FAW Toyota Motor (abbreviated as FAW Toyota) in its new development phase. It is also the first time for the sales company to make trans-provincial relocation since it was established 22 years ago. This move signifies a landmark progress in the integration of production, sales, and R&D for FAW Toyota and further strengthens the headquarters function in Tianjin. As a success of TEDA’s efforts to promote the implementation of key projects, this project injects new vitality into the regional automotive ecosystem and revitalizes existing assets.

After relocating into TEDA MSD-B2, the sales company is now only a 10-minute drive from the headquarters of FAW Toyota, which significantly enhances the collaborative efficiency of production, R&D, and sales.  In the future, FAW Toyota will make supply-demand management, resource allocation, and other frontline market decisions more efficiently and flexibly, enabling quicker responses to market changes and timely adjustments to product strategies. In addition, leveraging the RCE (Resident Chief Engineer) system, FAW Toyota will prioritize the needs of Chinese consumers and collaborate with its technical R&D branch in intelligent networking, information security, and new energy integration. Joint advanced technology pre-research will be carried out to comprehensively enhance the competitiveness of products. At present, the sales company has initially achieved an industrial clustering effect where “upstairs and downstairs means upstream and downstream.” Its industrial chain partners, such as Tianjin Fengrui Automotive Technology Co., Ltd. and NEC Solutions (China) Co., Ltd., have also successively moved into TEDA MSD.

In 2021, FAW Toyota established the FAW Toyota Research and Development Co., Ltd. in TEDA West. So far, FAW Toyota is the only whole-vehicle manufacturer with its headquarters located in Tianjin and also the automaker with highest local procurement rate, demostrating strong capability to drive the industrial chain growth. Established in 2003, FAW Toyota Motor Sales Co., Ltd. mainly deals with the car models produced in the four production bases in Tianjin, Changchun, and Chengdu, as well as the imported models such as Vellfire and Crown.