Tianjin Binhai New Area Investment Promotion Conference Held in Beijing -- Why Industry Leaders Choose TEDA

Recently, the “Invest in Binhai for a Better Future” Tianjin Binhai New Area Investment Promotion Conference was held at China National Convention Center in Beijing. Representatives from 317 key enterprises and business associations in the Beijing-Tianjin-Hebei region gathered together to deepen exchanges and cooperation.

At the conference, representatives from enterprises in TEDA, including Great Wall Motor, Otis, and CITIC Financial Leasing, were invited to deliver speeches. They all praised the well-developed industrial ecosystem and high-quality business environment of TEDA, expressing their strong determination in deepening their businesses in TEDA and jointly exploring development opportunities.

 “The Tianjin Base focuses on high-end automotive manufacturing, which is a pivot in our global market landscape,” said Xu Liangshan, Vice President of Great Wall Motor Co., Ltd. at the conference.

Since signing cooperation agreement with TEDA in 2007, Great Wall Motor has embarked on a vigorous development journey on this vibrant land. The Tianjin Base, as the group’s first vehicle production base outside of Baoding city, has become a giant integrated production base comprising a vehicle plant, auto parts park, logistics park and living area which combined accommodate approximately 20,000 employees. By the end of 2024, the cumulative output of the Tianjin Base reached 3.98 million vehicles, with a total output value of 403.6 billion yuan, becoming an important part in Great Wall Motor’s national layout.

Xu Liangshan believed that these achievements are inseparable from all-round support and assistance provided by the People’s Government of Tianjin Municipality, Tianjin Binhai New Area and TEDA. He highly praised TEDA’s unparalleled advantages like unique geographical location, convenient transportation, complete automotive industrial chain, and abundant talent resources.

Xu also commended TEDA’s service efficiency. “Our Great Wall Motors’ new project - MIND Electronics Tianjin Project, took only 27 calendar days from the initial submission of the project filing application to obtaining the construction permit, which even included the New Year’s Day and Spring Festival holidays. The renowned TEDA service speed significantly enhanced the efficiency of project implementation and reduced the time cost for the enterprise,” he said. This intelligent project, with an investment of 1.153 billion yuan, was officially launched in February 2025 in TEDA West. It is expected to improve industrial chain of the automotive lighting and thermal management systems, further enhancing the automotive industry supply capacity of TEDA.

 “The mature industrial chain of Tianjin Binhai New Area has provided strong support for Otis. Here, the aggregation of upstream and downstream enterprises has formed a complete and efficient industrial closed loop. We can conveniently obtain high-quality raw materials and components, which significantly shortens the supply chain, reduces production costs, and improves production efficiency,” said Sally Loh, Executive Vice President of Otis Worldwide and President of Otis Greater China, sharing the company’s development achievements in Tianjin. In 1984, Otis established its first joint venture in Tianjin and entered the Chinese market. The company has been continuously expanding its investment scale in China with Tianjin as its hub, which made it a model for foreign enterprises developing in the country. Today, the Otis TEDA manufacturing base is home to the company’s largest elevator manufacturing base, largest traction machine factory and the only production site for high-speed elevators in the world.

 “Leveraging the Binhai production base, Otis’ products widely serve customers in the Beijing-Tianjin-Hebei region in the downstream. The close industrial collaboration helped us to jointly conduct technological research and innovation with upstream and downstream partners, driving the upgrade of the entire elevator industry,” said Sally Loh.

Over the years, TEDA has been adhering to its Technology-Driven Development Strategy, introducing a series of policies and measures to promote the development of high-tech industries and steadily enhancing the innovation-driven capacity. Sally Loh said, “The strong innovative atmosphere in Tianjin Binhai New Area has also deeply influenced Otis. Here, innovation is the core driving force for enterprise development.” Otis fully utilized this advantage by increasing R&D investment, established the Otis Northern China R&D Center in TEDA, bringing R&D closer to manufacturing in order to advance the R&D of new products and accelerate the market launch of new technologies.” Based on these measures, the TEDA base has successfully launched several innovative products, including the Otis Gen3TM Elevator, enhancing the company’s core competitiveness,” she added.

Sally Loh revealed that Otis is actively participating in urban renewal of the Beijing-Tianjin-Hebei region and has undertaken several elevator renovation projects in old urban residential communities, using innovative technologies to improve people’s livelihoods.

At the conference, the CITIC Financial Leasing project was signed. It will invest in new energy green leasing projects in TEDA through setting up SPV and increasing project investment. “We rely on the leasing advantages of Tianjin to build new energy green leasing projects in Tianjin Binhai New Area, with an estimated investment scale of about 6 billion yuan," said Li Gang, Chairman and Party Secretary of CITIC Financial Leasing Co., Ltd.

Since its settle-down in TEDA ten years ago, CITIC Financial Leasing has set up seven major business sectors with an asset scale of about 100 billion yuan. “Benefiting from TEDA’s high-quality business environment, efficient government services, and open and inclusive industrial ecosystem, CITIC Financial Leasing achieved rapid development. We actively respond to Tianjin’s manufacturing-centered strategy, driving business development with a dual approach of project companies (SPV) + industrial funds,” said Li Gang. According to him, green leasing is CITIC Financial Leasing’s special feature, and the company has developed a comprehensive new energy system integrating wind, solar, water, storage, and hydrogen.

As the only full-licensed financial area in Tianjin and of the few ones in China, TEDA has gathered 158 licensed financial institutions and more than 3,000 financial enterprises, leveraging its manufacturing base and the combined policy advantages as a development zone and free trade zone. It has formed a distinctive industry-finance integrated development model, empowering the development of the real economy from multiple aspects such as industrial chain development, financial service innovation and green finance.

In Li’s view, Tianjin Binhai New Area is an ideal destination for investment and business. CITIC Financial Leasing will start this promotion event to expand its partners of industry-finance integration and continuously contribute financial strength to the coordinated development of the Beijing-Tianjin-Hebei region and the high-quality development of Tianjin Binhai New Area.

In the future, TEDA will continue to optimize its industrial ecosystem and business environment, driven by both advanced manufacturing and modern services. It will contribute more to the deepening of the coordinated development of the Beijing-Tianjin-Hebei region, attracting more leading enterprises to come together and create a more internationally competitive industrial highland.