“Love in Beautiful TEDA”- Themed Outreach Campaign Series Win National Acclaim

Recently, the Ministry of Ecology and Environment of the People’s Republic of China announced the results of the 2025 “Beautiful China, I am a Contributor” exemplary case selection.  “Love in Beautiful TEDA”, a series of public outreach campaigns in TEDA, were recognized as one of China’s "Top 10 Outstanding Cases" for its pioneering efforts in promoting ecological civilization education in industrial parks. This accolade establishes TEDA as a national benchmark for eco-friendly development among China’s state-level economic zones.

As one of the country’s best national-level development zones in terms of economic aggregate, comprehensive investment environment and globalization level, TEDA has been practicing the green development concept for many years. While maintaining high-quality economic development, it has innovatively created a brand called “Love in Beautiful TEDA” for ecological outreach campaigns. Such a move achieves a win-win situation of economic and environmental benefits. TEDA has successively been recognized as a national demonstration base for new industrialization in electronic information, automobiles, petrochemicals, and biomedicine, gathering 2,690 large-scale enterprises and 1,210 national high-tech enterprises. It cultivated 37 national green factories and 13 national green supply chain management enterprises. From 2021 to 2024, TEDA achieved air quality compliance on 77.3% of days, marking significant progress in green development.

TEDA demonstrates its “Beautiful TEDA” vision through concrete actions: a carbon-neutrality exhibition center, a 4.2-million-sqm greenbelt along the ancient coastline, and community-produced music video to promote environmental awareness.

We take targeted measures to reduce pollution and carbon emission. TEDA selected the top 30 green development enterprises in its area, and published “Best Practice Case Studies” to set industry standards. We also launched environmental protection legal role-play dramas and environmental compliance video courses. A database of legal regulations is in operation through the TEDA Smart Environmental Protection System to provide training and targeted legal awareness programs for enterprises. We established technology exchange platforms such as the TEDA Eco Center and the TEDA Environmental Protection Association, and pioneered the “Eco Points” mini-program which encourages the public to participate in low-carbon actions through points incentive mechanism. We conducted activities such as ecological civilization education in schools, community environmental protection publicity, and green industrial tours to build a full involvement ecological protection system.

In the future, TEDA will continue to hold various green publicity and education activities, integrating innovative concepts into the entire process of regional development, and providing a replicable TEDA model in ecological civilization publicity and education for national industrial parks.